THE VEGAN DRESS

For the launch of its vegan ice cream, Magnum decided to create an idea as sustainable as its commitment to the planet. That’s why we commissioned Iris Van Herpen to create the very first haute couture vegan dress in history, made from the waste of the cocoa shell beans. The campaign was released at the very heart of the fashion industry: The Paris Fashion Week and British Fashion Awards. Worn by Winnie Harlow and Cindy Bruna.

Awards:
El Ojo 2022: 1x Silver in Media. 1x Shortlist in Innovation.
One Show: 1x Shortlist in Innovation

Press:
Vogue, Elle, Marie Claire, Harper’s Bazaar, Fox, Elegance, Mashed, Paper, Trend Hunter, Designboom and more.

CREDITS

ECD: Tomás Ostiglia
Creative Directors: Kevin Cabuli & Jorge Zacher
Creative team: Josefina Mateo Burton & Ezequiel Scarpini
Managing Director: Tom Elliston
Account Supervisor: Cristina Panea
Design team: Yan Graller & Alan Chung
Head of Production: Felipe Calviño