THE FIRST “HUMAN MEAT” BURGER
This Halloween, Oumph! brings you the #HumanMeatPlantBasedBurger!
Using the recipe of real cannibal testimonies and launched in top EU markets.
*DISCLAIMER: NO HUMANS WERE HARMED IN THE MAKING OF THIS BURGER.
Awards:
Cannes Lions 1x Silver in Brand experience & Activation
El Sol 2x Bronze in PR and Media
WARC Awards 1x Silver in Customer Experience
Press:
Metro, The Times, The Independent, New York Post, Daily Mirror, Channel 4, The Telegraph, Herald News, W&V, Business Insider, Trendhunter, Adage, and more.
CREDITS
ECD: Tomás Ostiglia
Account Director: Tom Elliston
Creative Directors: Kevin Cabuli and Jorge Zacher
Senior Creatives: German Rivera Hudders and Diego Vieira
Head of Production: Felipe Calviño
LET’S WASH AWAY THE TABOO - PERSIL UK
BE SWEETER THAN THE SWEETEST - AXE GLOBAL
TAG THE GAME - PERSIL UK
THE VEGAN DRESS - MAGNUM VEGAN
GET AXEINATED - AXE US
JVKE FT. THE SUN - MAGNUM GLOBAL
MAKE THE SWITCH - PG TIPS UK
CHA EUN-WOO FEAT. CORNETTO SOUTH EAST ASIA
THE MELTING ICON - MAGNUM UK
HUMAN MEAT PLANT-BASED BURGER - OUMPH!
THICK CRACKING CHOCOLATE - MAGNUM GLOBAL
AWA BY MAGNUM - MAGNUM GLOBAL
THE SOLAR PRICEBOARD - WALL’S
THE PLEASURE REMIXED - MAGNUM GLOBAL
THE MOST UNEXPECTED GIFT - TOYSRUS
MAGNUM FEAT. TROYE SIVAN