LET’S WASH AWAY THE TABOO

For almost 20 years, Persil has championed that Dirt Is Good. Good for your life, your personal growth, your childhood and more. But even though the category has been talking about all kinds of stains, there’s one that we never talk about: period stains. A stain that statistically is the most common one around the world, but still no one seems to talk about it. Why? Because there’s a tougher stain to get rid of. One we can’t see. So, as the Nº1 Laundry brand in the world, we committed to wash it once and for all.

Awards:
Cannes Lions: 1x Bronze in Outdoor.
Eurobest: 1x Silver in Outdoor. 2x Shortlist in Outdoor and Design.
One Show: 1x Merit in Out of Home.
UK Creative Circle: 2x Gold in Photography and Craft.
El Ojo de Iberoamérica: 1x Grand Prix, 1x Gold in Print Production. 4x Silver Health & Outdoor, 1x Bronze in Sustainability.
El Sol: 1x Gold in CreativeTransformation, 2x Bronzes.
Spanish Creative Circle (CdeC): 3x Bronze in Content, Idea and Craft.
ADCN: 1x Bronze in Photography.
Lürzers Archive: Issue 3 - 2023.
AOP Awards: 1x Finalist.

THE BOOK

We gathered stories from people who bleed and put them all together on a book along with the pictures.
Happy endings, Sad endings. Funny anecdotes. First periods, Peri-menopause periods. Desired ones, and not so much.
The result is an impactful and beautiful journey that mixes deep stories with an eye captivating design book.

CREDITS

Global CCO: José Miguel Sokoloff
Executive Creative Director: Tomás Ostiglia
Creative Directors: Maria García Campos, Bronwyn Sweeney, Loren Cook, Kevin Cabuli, Jorge Zacher.
Creative Team: Josefina Mateo & Ezequiel Scarpini
Design Lead; Yan Graller
Senior Art Director: Alan Chung
Managing Director: Tom Elliston
Account Supervisor: Cristina Panea
Global Business Leader IPG: Will Dixon
Global Strategy Director IPG: Rachael Stets
Photography: Sophie Ebrard
Book Design: Jade Arroyo
Illustrations & Lettering: Mario Niveo