THE SOLAR PRICEBOARD

Can the sun stop ice creams from melting? In Pakistan, ice cream lovers are struggling with a huge enemy: power cuts.
To help shopkeepers face the daily energy outages , Wall’s decided to change its most effective media for the first time in over
100 years to develop the Solar Priceboard. Equipped with double solar panels, an internal battery and an automatic switcher,
the Solar Priceboard can support an ice cream freezer for around 6hr per charge. So when the power goes off, the battery
automatically switches on. Each unit is capable of producing over 675.000 watts per year, offering shopkeepers a sustainable
source of clean energy so this summer happiness doesn’t melt away.

CREDITS

ECD: Tomás Ostiglia
Creative Directors: Kevin Cabuli, Dante Zamboni, Jorge Zacher.
Creative team: Josefina Mateo Burton, Ezequiel Scarpini, Kenny Quiroz Sandoval
Managing Director: Tom Elliston
Account Director: Barbara De La Plaza
Head of Production: Felipe Calviño
Film Director: Abdullah Waseem