BE SWEETER THAN THE SWEETEST

Have you ever seen a pack of sweet teddy bears losing their cool?

This is part of the global campaign for AXE’s new Sweet Fine Fragrances directed by Lionel Goldstein.
"Bear" is one of the three films that showcase how an irresistibly sweet fragrance can spark unexpected jealousy.
This time, on a group of –otherwise pretty cute– teddy bears.

CREDITS:

ECD: Tomás Ostiglia
Creative Directors: Dante Zamboni & Jorge Zacher
Social Creative Director: Maria García Campos
Creative Teams: Josefina Mateo & Ezequiel Scarpini / Pedro Mezzini & Augusto Callegari
Social Media Manager: Ana Tejeiro
Digital Creative team: Alexander Peck, Blanca López, Lara Ramirez
Global Business Director (IPG): Federico Duberti
Managing Director: Tom Elliston
Account Director: Carlos Solchaga
Account Manager: Paula Portela
Head of production: Felipe Calviño
Production company: CZAR
Director: Lionel Goldstein