CORNETTO WHITE ROSE FEAT. CHA EUN WOO

For the launch of its new positioning in South East Asia, the brand decided to bring together all these various cultures with one K-pop idol Cha Eun-Woo. Two cheeky films show how this actor –known for his charisma and professionalism– loses track of time and responsibility when unwrapping a Cornetto. Aired in Thailand, Indonesia, Philippines and more, the campaign combined the glamour of K-pop celebrities and the funny, relaxed world of Cornetto to demonstrate that once you unwrap, you can’t go back.

PS: Proud of the music’s picks.