AWA BY MAGNUM

Women from the cocoa farming communities in Ivory Coast struggle to find new ways of income during the six-month off-season. That’s why Magnum created an empowerment programme that helped them master their crafting skills and together launched AWA: A fashion collection with garments born in Ivory Coast and now worn all over the world. As a brand ambassador we created an avatar made from the faces of 128 cocoa farmers of the community.

CREDITS:

ECD: Tomás Ostiglia
Creative Directors: Kevin Cabuli & Jorge Zacher
Design Lead: Yan Graller
Creative Team: Josefina Mateo & Ezequiel Scarpini
Managing Director: Tom Elliston
Account Supervisor: Cristina Panea
Head of Production: Felipe Calviño
Producer: Jorge Saade
Production company: Man vs. Machine
Avatar creation: The Diigitals & Cameron Wilson