GET AXEINATED
Young dating app users are using #vaccinated on their bios. But if they want to get close again, they also have to smell great.
And for those who are still not vaxxed, maybe here’s a push…
Awards:
El Ojo de Iberoamérica: 1x Gold in Outdoor
Eurobest: 2x Shortlist
Lurzers Archive: Issue 1 - 2022
THE MOBILE AXEINATION UNIT
Georgia is one of the states with the lower vaccination rates among young people.
That’s why we installed a Axeination Mobile Unit next to a vaccination centre in Atlanta to encourage users to get Axeinated after getting vaccinated. Lots of men (and women) joined us. And even the CNN and Fox News got into the party!
LET’S WASH AWAY THE TABOO - PERSIL UK
BE SWEETER THAN THE SWEETEST - AXE GLOBAL
TAG: THE GAME - PERSIL UK
THE VEGAN DRESS - MAGNUM GLOBAL
GET AXEINATED - AXE US
JVKE FT. THE SUN - MAGNUM GLOBAL
MAKE THE SWITCH - PG TIPS UK
CHA EUN-WOO FEAT. CORNETTO SOUTH EAST ASIA
THE MELTING ICON - MAGNUM UK
HUMAN MEAT PLANT-BASED BURGER - OUMPH!
THICK CRACKING CHOCOLATE - MAGNUM GLOBAL
AWA BY MAGNUM - MAGNUM GLOBAL
THE SOLAR PRICEBOARD - WALL’S
THE PLEASURE REMIXED - MAGNUM GLOBAL
THE MOST UNEXPECTED GIFT - TOYSRUS
MAGNUM FEAT. TROYE SIVAN