THE FILTERLESS FILTER


Women in Latin America are fighting for legal abortion. On the streets, in the Congress and in the media, people express their support using a scarf. Each country has its own design. In Argentina, one of the leading countries on this debate it’s the green one. But when they are alone, they become an easy prey for anti-abortion supporters who operate with violence.

On May 28th, the International Day for Women’s Health, we launched a filter on Instagram with all the scarfs. So women across the continent could express their support for this law everywhere. Even where it wasn’t allowed.

A personal project that without budget got viral in less than 24 hs in LATAM.

 
 
 
 
 
 
 
 
 
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“I can’t use the green scarf at work,
but they can’t stop me from using a filter”
— @theinvisiblesea
 
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Read more at: Diario de la República, Comunidad Fan, AUNO, Diario Femenino, UNO, A24, LA100

CREATIVE TEAM:

Copywriter:   Josefina Mateo
Art Director:  Ezequiel Scarpini

 
 

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